NEWARK, N.J., Jan. 27 On February 4, 2010, during a full day of events, the African American Office of Gay Concerns (AAOGC.org) and Newark's LGBTQ Commission will kick-off "Status Is Everything", a pioneering, Newark, NJ focused HIV testing social marketing campaign targeting African American men who have sex with men, aged 18-24. This is the first New Jersey public health campaign of its kind to utilize social media and text messaging to provide residents 24-hour instant access to local HIV/STD testing centers - text NJ+YourZipCode (NJ07102) to 36363. 1-866-HIV-CHECK access is provided by the New Jersey HIV/STD hotline.
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The multifaceted six month campaign features an interactive website StatusIsEverything.org that promotes seven "friendly reminder" e-cards and six video PSAs of Newark spokespeople; PSAs in movie theaters and on Cablevision Networks; bus wraps, a billboard, and lightrail signs.
Social Media Twitter - http://bit.ly/69k7mP Facebook - http://bit.ly/SIEFacebook YouTube - http://bit.ly/SIEBernard1 Causecast - http://bit.ly/SIECausecast
SOURCE African American Office of Gay Concerns
