Affinion Group Announces Expansion of Insurance Services

Wednesday, September 24, 2008 General News
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NORWALK, Conn., Sept. 23 Affinion Group, a leadingprovider of protection solutions in consumer health and financial security,today announced an expansion of its insurance programs developed specificallyfor the needs and lifestyles of adults aged 40 and over.

The program, called AD Silver, is now available to the growing populationof Americans who are seeking additional guaranteed coverage to help protecttheir families against the financial hardships associated with accidentalinjury and death, either while planning for or enjoying their retirement.

AD Silver is an innovative approach to help address the concerns and needsof individuals who want to help assure the future welfare of loved ones whilecontinuing to enjoy their active lifestyles. The rising pressures ofinflation are currently squeezing the budgets of many consumers, andunforeseen financial obligations can often leave families short on coverage.AD Silver was built to provide an affordable bridge toward a morecomprehensive coverage plan.

"Affinion remains committed to delivering programs that both providesignificant value and meet the changing needs of our customers," said RonaldClarke, Senior Vice President of Affinion Group. "Our new AD Silveraccidental death insurance targets an audience with the experience and wisdomto recognize when innovative and creative features can enhance their securityand peace of mind."

AD Silver's basic coverage is generally offered as a benefit providedthough Affinion Group's banking and credit card partners. Enrollment for theprimary insured is guaranteed (for those 40 years of age or older) and thereis no physical required or medical questions to answer. In addition, there isno minimum age requirement for the insured's spouse. Importantly, there is notermination age and no age reduction in order to qualify, and no reduction inbenefits as policy holders age.

Additional features of the AD Silver insurance plan include:

-- Anti-inflation benefit with stepped increases up to 125 percent oforiginating amount of insurance, with continuous coverage for each two-yearanniversary.

-- Doubling of the benefit amount for a fare-paid Common Carrier accidentresulting in loss of life of insured.

-- Income benefits (up to $1,500 a month) for Hospital stays lastinglonger than seven days, and up to one year due to a covered accident.

-- Benefits are increased by 50 percent if loss of life occurs whileriding or driving an automobile and a seat belt is worn at the time of acovered accident.

Although rates are expected to vary by state, customers can also typicallychoose from a wide range of additional supplemental plans starting at $3.95per month for $10,000 of additional individual coverage.

All benefits are subject to the terms and conditions of the policy.Policies underwritten by Hartford Life Insurance Company, Hartford Life andAccident Insurance Company detail exclusions, limitations, reduction ofbenefits and terms under which the policies may be continued in force ordiscontinued.

AD Sliver is the latest addition to Affinion's growing value-addedinsurance portfolio that includes Accidental Death & Dismemberment (AD&D),Accident Protection Plan, Hospital Accident Coverage, Hospital Indemnity Planand Simple Issue Term Life. To learn more about Affinion's plan benefits,restrictions and options, as well other product and service offerings, visithttp://www.affinion.com/products-services/insurance .

About Affinion Group, Inc.

As a global leader with nearly 35 years of experience, Affinion Group(www.affinion.com) enhances the value of its partners' customer relationshipsby developing and marketing valuable loyalty, membership, checking account,insurance and other compelling products and services. Leveraging itsexpertise in product development and targeted marketing, Affin


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