Aetna and UnitedHealthcare Compete for College Student Market

Thursday, November 12, 2009 General News
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NASHVILLE, Tenn., Nov. 12 HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that Aetna and UnitedHealthcare's StudentResources unit collectively enroll approximately 890,000 members in the university niche market, a growing segment as older and non-traditional students populate campuses. The recent Georgia, Alabama and Louisiana Health Plan Analysis finds that these plans typically include an annual limit on prescription drug coverage.

College health plans are considered to be part of the individual plan category, and across individual plans, insurers increasingly institute more stringent limits on pharmacy benefit options. However, within the college health plan segment, it's even more common to see an annual limit in place because prescription drug utilization among the younger student population will likely be less than the general population, and the limits provide a way to keep premiums low.

College health plans are tailored to dovetail with on-campus health services and often recognize the student health center as the primary provider.

"Most people assume that college students are insured under parent policies or by the university, but college plans are a growing market segment. The college plans offered by Aetna and UnitedHealthcare vary by institution, as each plan is designed to complement existing on-campus health and counseling programs," said Jan Shuxteau, analyst with HealthLeaders-InterStudy. "As college campuses become more diversified and attract more non-traditional students, the health needs have changed. Aetna's student health division, for instance, has reported a lot of use of its behavioral health services offered to students."

Why Pharmaceutical Companies Need Health Plan Analysis

Health Plan Analysis identifies key health plan trends, allowing pharmaceutical companies to create comprehensive strategic plans and sales strategies at state and local levels. Updated quarterly, Health Plan Analysis provides a detailed look at plan design and financials, as well as information about mergers, legislation and other influencers driving healthcare in a particular region.

About HealthLeaders-InterStudy

HealthLeaders-InterStudy, a Decision Resources, Inc. company, is the authoritative source for managed care data, analysis and news. For more information, please visit .

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at .

All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders.

Lisa Osgood Elizabeth Marshall HealthLeaders-InterStudy Decision Resources, Inc. 781-296-2606 781-296-2563

SOURCE HealthLeaders-InterStudy

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