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Adventure Traveler Andrew Zimmern Partners With Pepto-Bismol(R) to Share How to Have a Taste Adventure

Thursday, October 23, 2008 General News J E 4
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CINCINNATI, Oct. 22 Andrew Zimmern, host of TravelChannel's popular series Bizarre Foods with Andrew Zimmern, has partnered withPepto-Bismol to bring you tips on how to have a "taste adventure" on the roador in your hometown. From an exploratory road trip to a weekend at the localfair, Andrew Zimmern and Cherry Pepto have you covered.* With flavorful waysto add spice to your regular dining routine, excitement-goers across thecountry can go online and download any of the 10 Taste Adventure Guides tohelp plan their adventure.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081022/AQW104)

According to Zimmern, you can have piece of mind when trying new tastes byplanning ahead and safeguarding your stomach. "For any taste escapade, theimportant keys are to plan ahead and leave your reservations at the door.Explore the unique tastes your city and others have to offer, and pack yourCherry Pepto, so you will feel secure enough to experience new things."

Most of Andrew's top picks aren't the typical mainstream venues. Thisoffers an opportunity to head off the beaten path. Zimmern's local guidesinclude his favorite spots that often get looked over, as well as "must-tastes" from the names that consistently produce the most exciting food. Theguides are tailored for local and regional tastes and will tempt theadventurer to get lost in attractive cuisines in the most scenic places:

In time for the holidays, Zimmern also shares his favorite places to takea break from yearly traditions with a holiday-focused Taste Adventure Guide.Zimmern also shares smart advice for having a taste adventure in any locationwith his tip sheet.

To help celebrate Zimmern's Taste Adventure Guides, Pepto-Bismol isinviting consumers to enter the Cherry Pepto Taste Adventure Sweepstakes.**Entrants have the opportunity to submit a story about his or her own "tasteadventure" for a chance to win a four day/three night trip for two to one ofthe following destinations: New York City, Los Angeles, Dallas or Chicago.

The perfect travel companion for your taste adventure, Pepto-Bismol is theleading choice for people who are looking for one solution to multiple commonstomach ailments. Whether the stomach problem is nausea, heartburn,indigestion, upset stomach or diarrhea, Cherry Pepto is a tasty way to helpthe adventurer explore culinary treasures and is available in both liquid andchewable tablets.

From Creole-inspired creations to wilderness finds, Zimmern has cooked uphis recommendations for every taste adventure. He recommends stepping outsideof the box to enjoy different flavors, "When exploring the nation's greattastes, it's all about stepping outside of your comfort zone, as well as beingprepared. If you're worried about how your stomach will react, take CherryPepto with you. Stomach upsets are the last thing you want to interfere withyour ability to enjoy the hidden treasures your destination has in store.

To download your Taste Adventure Guide or to explore Zimmern's tips, visithttp://www.CherryPepto.com. Also on the site, you can register for the CherryPepto Taste Adventure Sweepstakes.**

About Andrew Zimmern

Andrew Zimmern is a food writer, dining critic, radio talk-show host, TVpersonality, chef and teacher. He is most widely recognized as the host of theTravel Channel's popular television program Bizarre Foods with Andrew Zimmern.For additional information, please visit http://www.andrewzimmern.com.

* Use as directed

**About the Cherry Pepto Taste Adventure Sweepstakes

NO PURCHASE NECESSARY. Open only to residents of the 50 U.S. or D.C., 18or older as of time of entry. Void where prohibited. Entries must bereceived by 12:00 (noon) ET on 2/27/09. See Official Rules for Weekly andGrand Prize entry deadlines. Sponsor: The Procter & Gamble Distributing LLC,One P&G Plaza, Cincinnati, OH 45202.

About Pepto-Bismol

Pepto-Bismol is the only leading brand that can provide soothing relieffor five different stomach symptoms: nausea, heartburn, indigestion, upsetstomach and diarrhea. Manufactured and distributed by Procter & Gamble, Pepto-Bismol is available in multiple forms and flavors: liquid, chewables, caplets,Cherry and Original flavor, Regular and Maximum Strength and Children's PeptoAntacid. For additional information, please visit http://www.pepto-bismol.com.

About Procter and Gamble

Three billion times a day, P&G brands touch the lives of people around theworld. The company has one of the strongest portfolios of trusted, quality,leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R),Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R),Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. TheP&G community consists of almost 140,000 employees working in over 80countries worldwide. Please visit http://www.pg.com for the latest news andin-depth information about P&G and its brands.Local Taste Adventure Guides are available for the following locations: -- Chicago, Illinois -- Dallas, Texas -- Los Angeles, California -- New York City, New York Regional Taste Adventure Guides are available for the following locations: -- Midwest -- Northeast -- Southwest -- Southeast -- West

SOURCE Procter and Gamble
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