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The Gold Award winning commercial, dubbed "Relief Runs in the Family," wasrated best in the Over-the-Counter Advertisement/Campaign category, beatingout four other finalists.
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"We are excited to win this recognition," said Mark Perlotto, executivevice president and managing director of Adair Greene-McCann, "particularlysince it involved a top-to-bottom make-over for the Sarna(R) brand by ourcreative team -- from designing new packaging to positioning, messaging andultimately the production of the Relief Runs in the Family commercial."
"Taking top honors in the OTC category in this year's MM&M Awards alsodemonstrates the quality and versatility of our creative product, havingpreviously won top honors in other award competitions for our work with Rxpharmaceutical, medical device, and diagnostic clients," he continued.
Over 800 entries were submitted across 24 categories in this year's fifthannual MM&M Awards, sponsored by Medical Marketing & Media. Forty-three topexecutives from pharmaceutical corporations, advertising agencies and medicalpublishers selected this year's winners. The awards were presented at ablack-tie dinner and presentation held at Tavern on the Green in New York Cityon October 30th.
Adair Greene-McCann's roster of clients includes Boston Scientific,Cumberland Pharmaceuticals, Kimberly-Clark Healthcare, MEDRAD, Respironics,Sciele Pharma, Steris, Stiefel and Terumo Medical Corporation, among others.The agency is part of McCann Healthcare Worldwide and is located at 1575Northside Drive NW, Building 200, Atlanta, GA 30318. Tel: (404) 351-8424; fax:(404) 351-4865. Website: www.adairgreene.com .
SOURCE Adair Greene-McCann
