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Actress and Mom Alison Sweeney Partners With Crest Glide(R) to Help Americans Get out of Tight Spaces, in and out of the Bathroom

Wednesday, November 11, 2009 General News J E 4
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CINCINNATI, Nov. 10 Crest Glide® Floss has partnered with Alison Sweeney, host for NBC's "The Biggest Loser" and the award-winning actress on NBC's "Days of our Lives," to help Americans glide easily through tight spaces every day. As a busy mom juggling a career and a family, Alison knows a positive outlook and a healthy, confident smile can get her through even the toughest of challenges.

"Working in television while taking care of two young children can be stressful, but knowing I have a healthy smile always gives me the confidence I need to glide through a hectic day," explains Alison. "I am excited to be working with Crest Glide because I believe in the power of a brilliant smile and understand the importance of keeping my mouth healthy. I use Crest Glide because unlike regular floss, it slides easily in the tight spaces between my teeth to remove food particles and plaque which can lead to gingivitis or even a more serious form of gum disease if not treated."

Crest Glide and Alison share a passion for helping others and will join Feeding America to host the Crest Glide Tight Spaces Challenge events this month in Los Angeles and New York. The Tight Spaces Challenges will help others discover the multiple benefits of daily flossing while benefiting Feeding America, the nation's leading domestic hunger-relief charity. Feeding America's mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

Alison will encourage the crowd to show their prowess at sliding and gliding through a specially designed Tight Spaces obstacle course. For every person who participates in the Tight Spaces Challenge events, Glide will donate $1 to Feeding America. Additionally, Crest Glide is encouraging others to tweet about tight spaces on Twitter. Consumers are asked to tell Glide about the "Tight Spaces" in their lives using the hashtag #GlideTightSpaces. For every person who tweets with the hashtag #GlideTightSpaces through December 31, 2009, Crest Glide will donate $1 to Feeding America. Crest Glide will make a guaranteed donation of $20,000 to help ensure families across America will have food on the table this holiday season.

The Tight Spaces Challenges will be held:

Crest Glide Floss is available in four varieties specially designed to slide easily in between tight teeth to remove food particles and plaque.

Crest Glide Floss is available for the suggested retail price of $3.49-$3.99

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette® and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

-- New York City: Tuesday, November 10, 2009 from 11:00 a.m. to 3:00 p.m. in the Southwest Plaza of Union Square, Manhattan -- Los Angeles: Saturday, November 21, 2009 from noon to 4:00 p.m. in the center court of Hollywood & Highland

SOURCE Crest Glide
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