CINCINNATI, Oct. 30, 2007 Oral-B(R)'s new Triumph withSmartGuide has partnered with actress and author Mariel Hemingway to educatebaby boomers about the importance of maintaining healthy habits as they age,including the importance of maintaining their oral health. Oral-B andHemingway are launching the Fit and Fabulous from the Inside Out contest,which calls for baby boomers, or their friends and families, across America tosubmit inspiring stories about why they (or their loved ones) are in need of ahealthy life makeover, from the inside and out. The contest will be online atThirdAge.com, a website focused on serving the needs of midlife adults andrewriting the rules of getting older.
The grand prize winner of the Fit and Fabulous from the Inside Out contestwill receive the opportunity to spend a day with Hemingway, who recentlyauthored "Healthy Living from the Inside Out: Every Woman's Guide to Beauty,Renewed Energy and Radiant Life." Hemingway, a strong believer in how simplelifestyle changes can make a big impact on a person's overall wellness, willspend the day teaching the winning boomer about simple lifestyle changes thatcan help improve his/her health, including oral health. The grand prizewinner will also receive a trip for two to Canyon Ranch in Tucson, Arizona.
"As we age, there are many health-related issues that we should be payingmore attention to, such as our oral health and the way we take care of ourteeth and gums," says Hemingway. "But it doesn't have to be difficult --there are simple solutions that can help boomers achieve optimum oral health.For example, using a power toothbrush with special technology that helps guidethe user to brush the right way can help prevent and reverse oral healthproblems even before they start."
Seventy five percent of Americans over the age of 35 have some form of gumdisease(1) and one in four adults age 60 and older has lost all of his/herteeth.(2) Additionally, brushing too hard can contribute to early gumrecession, which is why ten winners will receive the new Oral-B(R) Triumph(TM)with SmartGuide(TM), the first and only rechargeable toothbrush to promotehealthy gums with a visible pressure sensor. Triumph with SmartGuide isOral-B's smartest, most clinically superior toothbrush that for the first timeintroduces a wireless display that visually helps consumers improve theirbrushing habits so they can have cleaner teeth, healthier gums and betterdental check ups.
For more information about oral health and how to enter the Fit andFabulous from the Inside Out contest, visit the Oral-B Oral Care Center onwww.ThirdAge.com/fitandfab.
Oral-B Triumph with SmartGuide is now available in North America atdepartment, retail and specialty stores for a suggested retail price of$149.99. For additional information regarding Oral-B Triumph with SmartGuidevisit www.oralb.com.
The Oral-B brand is a worldwide leader in the over $5 billion brushingmarket. Part of the Procter & Gamble Company, the brand includes manual andpower toothbrushes for children and adults, oral irrigators and oral carecenters and interdental products, such as dental floss. Oral-B manualtoothbrushes are used by more dentists than any other brand in the U.S. andmany international markets.
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