COLUMBUS, Ohio, Sept. 12 For the many parents who havetrouble getting their kids to eat enough fruit each day, Abbott (NYSE: ABT)has launched PediaSure(R) NutriPals(TM) Fruit Bars, the only kids' snack barmade with one serving of real fruit in every bar.(1)
A recent study shows only 39 percent of moms believe their children aregetting enough fruit in their diets. Additionally, moms are concerned thattheir children may not consume all the essential vitamins, minerals andnutrients they need each day. As a result, moms increasingly are seekinghealthier snack options to help fill the gaps.(2)
NutriPals Fruit Bars are low-fat, healthy snacks with a delicious tastekids love, and they contain no high-fructose corn syrup, hydrogenated oils,trans fat or preservatives. Each 150-calorie bar is a good source of protein,fiber and more than 20 vitamins and minerals. Additionally, a NutriPals FruitBar has nine times more fruit than a leading cereal bar.(3)
"For most parents, it's a challenge to get your kids to eat the bananas orapples you pack in their lunch boxes," said Jeff Boutelle, division vicepresident and general manager of pediatric products, Abbott Nutrition. "NewNutriPals Fruit Bars are a convenient way to get more real fruit into theirdiets -- and they taste great, so your kids won't mind."
PediaSure NutriPals Fruit Bars are now available in the baby/toddler aisleat most major retailers, alongside other NutriPals products. NutriPals FruitBars come in three delicious flavors -- Strawberry, Mixed Berry andBlueberry -- and the suggested retail price is $5.49 for a box of six bars.
About PediaSure NutriPals
PediaSure NutriPals are nutritious snacks with a taste kids love. Inaddition to new Fruit Bars, NutriPals Balanced Nutrition Bars are available inPeanut Butter Chocolate, S'mores, Peanut Butter & Jelly and Strawberry Yogurt.NutriPals Balanced Nutrition Drinks are available in Strawberry, Vanilla andChocolate.
The latest information about PediaSure NutriPals, includinghigh-resolution images, is available for news media professionals athttp://www.e-MediaRoom.com/NutriPals.
About Abbott Nutrition
Abbott Nutrition develops and markets a wide range of science-based infantformulas, medical nutritionals, nutrition and energy bars, and relatedproducts to support the growth, health and wellness of people of all ages.Abbott Nutrition's internationally recognized brands include the Similac(R)brand of infant formulas; the Gain(R) brand of growing-up milks for olderbabies and toddlers; the PediaSure(R) brand of nutritionals and snacks forchildren; and the Ensure(R) brand of adult nutritionals.
Additionally, Abbott Nutrition is a leader in medical foods clinicallyshown to address the distinct dietary needs of people with serious healthconditions or special nutrient requirements, such as the Glucerna(R) brand ofnutrition shakes and bars for people with diabetes. Abbott Nutrition alsooffers specialized nutrition products to meet the unique needs of competitiveathletes.
Abbott is a global, broad-based health care company devoted to thediscovery, development, manufacture and marketing of pharmaceuticals andmedical products, including nutritionals, devices and diagnostics. Thecompany employs 65,000 people and markets its products in more than 130countries.
Abbott's news releases and other information are available on thecompany's Web site at http://www.abbott.com.1) For kids ages 2 to 7. 2) Based on PediaSure NutriPals December 2006 BASES I study. 3) As compared to Kellogg's Nutri-Grain Strawberry Cereal Bars. Kellogg's and Nutri-Grain are trademarks of a company other than Abbott Laboratories.