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Abbott Introduces New ZonePerfect® Sweet & Salty Nutrition Bars

Friday, May 20, 2011 General News J E 4
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Cashew Pretzel and Trail Mix nutrition bars are irresistibly salty-sweet; Consumers can explore their sweet and salty sides via ZonePerfect's Facebook promotion

ABBOTT PARK, Ill., May 20, 2011 /PRNewswire/ -- Satisfying the sweet and salty cravings in all of us, Abbott's ZonePerfect brand launches Sweet & Salty nutrition bars. The new ZonePerfect Cashew Pretzel and Trail Mix bars combine the irresistible combination of sweet and salty flavor varieties while providing excellent nutrition.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/abbott/50127/

(Photo: http://photos.prnewswire.com/prnh/20110520/MM96094)

ZonePerfect Sweet & Salty bars have 10 grams of protein and 19 vitamins and minerals providing a convenient, nutritious snack to enjoy on the go.

To celebrate the launch, the ZonePerfect brand is inviting consumers to treat their sweet and salty sides by requesting a sample bar on ZonePerfect's Facebook page. Available now, taste seekers can share the offer with their friends while savoring a Sweet & Salty bar for themselves; while supplies last.

News Facts:

  • Available in Cashew Pretzel and Trail Mix flavors, these new ZonePerfect nutrition bars combine delectably sweet and irresistibly salty flavors with essential nutrients.
  • ZonePerfect Sweet & Salty Cashew Pretzel nutrition bars couple roasted cashews and sweet yogurt bits with the crispy delight of salty pretzels.  
  • ZonePerfect Sweet & Salty Trail Mix nutrition bars combine the chewy goodness of raisins and toasted oats with walnuts, roasted cashews, peanuts, and almonds and the smooth sweetness of peanut butter.
  • ZonePerfect Sweet & Salty bars work hard for the body and the taste buds – they're an excellent source of protein (10 grams), a good source of 19 vitamins and minerals, and are rich in antioxidants (Vitamins C & E, and Selenium).
  • At 200 calories per serving and with a good balance of carbohydrates, protein and fat, ZonePerfect Sweet & Salty bars are the ultimate snack for busy consumers on the go.
  • ZonePerfect Sweet & Salty bars are available nationwide in the nutrition aisle at grocery stores, drug stores and mass merchandisers, and are sold individually, or in packs of five or 12.
  • Consumers can sample and share the new great-tasting bars with friends by checking out the Sweet & Salty promotion on the ZonePerfect Facebook page while supplies last.

Commentary on ZonePerfect Sweet & Salty Nutrition Bars:

From Tobe Cohen, divisional vice president and general manager of Global Performance Nutrition, Abbott Nutrition:

"With ZonePerfect Nutrition Bars, it's never a choice between important nutrition and great taste – you simply get both. And with the new Sweet & Salty bars, we've wrapped popular sweet and salty flavors together in a nutritious bar to satisfy both sides of consumers' taste preferences."

"On the go, between meetings, appointments or school events, ZonePerfect Cashew Pretzel and Trail Mix bars are a great snack to have at your side. They taste great and pack the needed protein, vitamins and minerals to keep you fueled throughout the day."

Where to Buy ZonePerfect Sweet & Salty Bars:

ZonePerfect Sweet & Salty bars are available nationwide in the nutrition aisle at grocery stores and mass merchandisers. ZonePerfect nutrition products also can be ordered online at http://www.AbbottStore.com.

About ZonePerfect®

The ZonePerfect brand provides balanced nutrition for busy people who do not sacrifice great taste.  Full-size ZonePerfect Nutrition Bars are a good source of at least 17 essential vitamins and minerals and contain 170-220 calories and 10-15 grams of protein per serving.  They are available in 18 flavors that appeal to taste preferences at any time of day. Visit www.zoneperfect.com.

About Abbott Nutrition

For more than 85 years, Abbott Nutrition has been developing and marketing science-based nutritional products to support the growth, health and wellness of people of all ages. Internationally recognized brands include the Similac® brand of infant formulas; the Gain® brand of growing-up milks; the PediaSure® brand of complete and balanced nutrition for children; the Ensure® brand of complete and balanced nutrition for adults; and Glucerna® brand of nutrition shakes and bars for people with diabetes.

Abbott Nutrition also offers EAS® specialized products to meet the unique nutritional needs of athletes, as well as ZonePerfect® nutrition bars for busy, active lifestyles.

More information about Abbott Nutrition's products is available on the web at http://www.AbbottNutrition.com.

About Abbott

Abbott (NYSE: ABT) is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics.  The company employs nearly 90,000 people and markets its products in more than 130 countries.

Abbott's news releases and other information are available on the company's website at http://www.abbott.com.  

Related Links:

  • Find information about ZonePerfect's full line of nutrition bars at http://www.zoneperfect.com.
  • High-resolution images and more for ZonePerfect® products at http://www.e-mediaroom.com/zoneperfect
  • Follow the ZonePerfect brand on Twitter at http://www.Twitter.com/ZonePerfect
  • Become a fan of ZonePerfect Nutrition Bars on Facebook at www.facebook.com/zoneperfect
  • Find out about ZonePerfect's mission to nourish discovery and celebrate the arts at http://www.ZonePerfect.com/About
  • Become a ZonePerfect VIP to receive exclusive news and special offers at http://www.zoneperfect.com/vip-registration
  • See all ZonePerfect flavors at http://www.ZonePerfect.com/products.aspx
  • Learn more about the ZonePerfect brand's support of creativity and music education at http://zoneperfect.com/vh1-save-the-music-foundation.  
  • Learn more about Abbott and Abbott Nutrition at http://www.Abbott.com and http://www.AbbottNutrition.com.

SOURCE Abbott Laboratories

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