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AT&T Mobility and Brookdale Senior Living Host First 'Cell Phones for Seniors' Public Service Event in New York City

Monday, January 12, 2009 General News
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NEW YORK, Jan. 12 AT&T Mobility announced todaythe first in a series of new public service events in New York City designedto benefit the city's mature population. The company will host the first "CellPhones for Seniors" event in Manhattan on Tuesday, January 13th from 1 p.m. to3 p.m. at The Hallmark Battery Park City -- 455 North End Avenue.
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"We're delighted AT&T Mobility is hosting this free public service programfor our residents," said Ulrich Wall, executive director for The HallmarkBattery Park City, a Brookdale Senior Living independent living community."This is a vital learning experience for older adults who want to become morefamiliar with their wireless phones and learn more about staying connectedwith available technology."
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Alan J. Gerson, New York City Councilman representing District 1 whichincludes Battery Park City, noted, "Today, it's more important than ever thatmature adults learn how to use wireless phones. It's the way the worldcommunicates. This training will not only help them take advantage of the manyfeatures offered by wireless technology, but increase their feeling of safetyand security as well by knowing how to use their wireless phone in anemergency."

"We are very proud to be part of this initiative. Now more than ever moremature adults are embracing new technology such as wireless to stay connectedto family and friends," added Tom DeVito, vice president and general managerof AT&T Mobility in New York/New Jersey. "More are sending text messages andare eager to learn about GPS wireless services and how to surf the Internetfrom their cell phone."

Participants from The Hallmark Battery Park City are encouraged to bringtheir wireless phone regardless of which wireless carrier they currently use.AT&T Mobility also will also have "practice" phones on-site. The session willcover everything from mobile phone basics, such as controlling the volume onyour phone, to checking voice mail to storing a number in the phone's addressbook. Seniors can also learn about AT&T Mobility's Hearing Aid Compatible(HAC) options as well as how to send text messages and share pictures on theirphones. Volunteers from the company will provide hands-on demonstrations andone-on-one instructional support.

During the event, Hallmark Battery Park City is encouraging attendees todrop off any old or used cell phones for Cell Phones for Soldiers. Proceedsfrom the recycled phones will be used by Cell Phones for Soldiers to buy longdistance calling cards for our military overseas. For more information, visithttp://www.cellphonesforsoldiers.com.

For the complete array of offerings from AT&T Mobility, visithttp://www.att.com.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Itssubsidiaries and affiliates, AT&T operating companies, are the providers ofAT&T services in the United States and around the world. Among their offeringsare the world's most advanced IP-based business communications services andthe nation's leading wireless, high speed Internet access and voice services.In domestic markets, AT&T is known for the directory publishing andadvertising sales leadership of its Yellow Pages and YELLOWPAGES.COMorganizations, and the AT&T brand is licensed to innovators in such fields ascommunications equipment. As part of its three-screen integration strategy,AT&T is expanding its TV entertainment offerings. In 2008, AT&T again rankedNo. 1 on Fortune magazine's World's Most Admired Telecommunications Companylist and No. 1 on America's Most Admired Telecommunications Company list.Additional information about AT&T Inc. and the products and services providedby AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&Tlogo and all other marks contained herein are trademarks of AT&T IntellectualProperty and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as partof an RSS feed at http://www.att.com/rss. For more information, please reviewthis announcement in the AT&T newsroom at http://www.att.com/newsroom.

The Hallmark Battery Park City is a Brookdale Senior Living community.Brookdale Senior Living Inc. is the leading owner and operator of seniorliving communities throughout the United States. The company owns and operatesindependent living, assisted living, dementia care, skilled nursing andcontinuing care retirement centers. In all, Brookdale operates 550 communitiesin 35 states with a capacity to serve approximately 52,000 residents, as wellas operating a dedicated rehabilitation and therapy group serving itscommunities and residents nationwide. Brookdale is committed to providingexceptional living experiences within properties that are purpose-built,designed and operated to help residents live well while achieving an OptimumLife(R). Brookdale Senior Living communities provide a daily experience ofprograms, services and care that are unique as a result of the collectivetalents and inspiration of the residents, their families, and its associates-- demonstrating Brookdale's promise of "Our People Make the Difference."Brookdale is a publicly-traded company (NYSE: BKD). For more information,visit http://www.brookdaleliving.com.

SOURCE AT&T Inc.
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