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ATHENOS Asks People to Make a Change for the Feta This Summer and Reap the Rewards

Wednesday, July 21, 2010 Press Release J E 4
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GLENVIEW, Ill., July 21 There is a smarter and more flavor-packed option when topping salads this season! ATHENOS has named July "Summer Salad Month" because summer is when produce is at its peak and people are more inclined to eat lighter meals, like salads. This "Summer Salad Month," ATHENOS is providing people with the facts: Make a simple change by topping a salad with ATHENOS Feta instead of cheddar and consume one-third less fat and 30 percent fewer calories without sacrificing flavor.

(Photo: http://photos.prnewswire.com/prnh/20100721/CG35902)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100721/CG35902)

Supported by a print advertisement campaign launched in May, the Mediterranean brand asked people across the country to Make a Change for the Feta. This July, a group of 10 leading food and health bloggers will collectively save thousands of calories just by making the change from cheddar to ATHENOS Feta on top of their salads every day of the month. The ATHENOS Feta spokesbloggers will motivate their readers to make simple smart changes during "Summer Salad Month" and show them just how easy it is to eat delicious and flavorful meals.

In addition to the spokesblogger partnerships, ATHENOS has partnered with Life Time® Fitness and is offering a limited-time only Greek salad made with ATHENOS Feta at health clubs across the country. All marketing efforts are supported through the ATHENOS Facebook Fan page, www.facebook.com/ATHENOS, where consumers are encouraged to share their own recipes and learn about the health benefits of eating ATHENOS Feta cheese.

"ATHENOS is reaching consumers with a call to action through multiple marketing platforms, including print advertising, social media engagement and consumer promotions by asking them to Make a Change for the Feta," said Marshall Hyzdu, ATHENOS brand manager. "We are helping people experience the nutritional difference and sharing new ways consumers can expand their palate and make simple changes that offer a surprising health benefit."

As an extension of the campaign, the ATHENOS Facebook Fan Page will include spokesblogger updates about their exploration in eating lighter summer salads with ATHENOS Feta. Fans will be able to share recipes and smart tips with other ATHENOS enthusiasts and receive updates from ATHENOS on new information and offerings. The ATHENOS Facebook Fan Page will encourage Fans to join the pledge to Make a Change for the Feta and watch as others join the movement during "Summer Salad Month."

About ATHENOS

ATHENOS Feta is a white, crumbly cheese made exclusively from pasteurized milk. It has a rich tangy flavor that ranges in texture from soft to semi dry. ATHENOS Feta Cheese can be used to add flavor to any dish or snack from salads to pizza and pasta and can be used as a lighter alternative to cheddar cheese. ATHENOS Feta Cheese is also available in 11 delicious varieties including Traditional, Basil & Tomato, Garlic & Herb, Lemon Garlic & Oregano, Roasted Red Pepper & Garlic, Mild, Black Peppercorn, Reduced-Fat Traditional, Reduced-Fat Tomato & Basil, Fat-Free Original and Feta Packed in Brine. Flavors are available in 4 oz crumbled reclosable, 6 oz crumbled deli cup, 8 oz reclosable chunk, 8 oz deli chunk, 12 oz crumbled deli cup and 16 oz deli cup. In addition to ATHENOS Feta, the product line also includes ATHENOS Hummus, ATHENOS Blue, ATHENOS Gorgonzola and ATHENOS Pita Chips. For easy recipes or more information, please visit www.athenos.com.

About Kraft Foods Inc.

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

For More Information Contact: Ashley Sanders ashley.sanders@edelman.com 312-552-1170 Angela Wiggins angela.wiggins@kraft.com 847-646-4538

SOURCE ATHENOS
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