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AHRQ Takes to the Airwaves to Communicate Vital Health Care Information to Spanish Speakers

Tuesday, March 30, 2010 General News J E 4
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ROCKVILLE, Md., March 29 HHS' Agency for Healthcare Research and Quality today announced Healthcare 411 en Espanol -- a new audio news series to provide Spanish speakers with evidence-based consumer information to help them stay healthy, prevent diseases, compare the effectiveness of various medical treatments, and obtain high-quality and safe health care.

Under this new initiative, AHRQ is producing two 60-second audio reports each month and distributing them to Spanish-language radio stations nationwide. Each audio segment includes an interview with a native Spanish-speaking AHRQ physician who discusses current issues such as the importance of regular screening exams for people with diabetes or how to prepare for a doctor's appointment. AHRQ posts the audio to its Healthcare 411 Web site, where consumers can subscribe and download the segments to a computer or portable media device such as an MP3 player.

According to AHRQ's 2008 National Healthcare Disparities Report, Hispanics are 20 percent more likely to receive poorer health care than non-Hispanic whites, and the problem is especially acute among Hispanics who speak no or little English.

"Information is a powerful tool in the fight against the disparities that Hispanic Americans face every day," said AHRQ Director Carolyn M. Clancy, M.D. "Health care information in Spanish is particularly important for people who do not understand English or for whom printed information in English may have limited value because they do not read it easily."

The new initiative is part of a broader effort by AHRQ to reduce health disparities by providing information to Spanish-speaking Americans about their health and health care. Other elements in the effort include a monthly online health advice column called Consejos de salud para ti (Health Advice for You); Staying Active and Healthy With Blood Thinners, a 10-minute bilingual video about the safe and effective use of blood thinner drugs; and Superheroes, a multimedia Spanish-language public service advertising campaign developed in partnership with Ad Council that urges Hispanics to get the preventive health care tests they need. All of this information, and other brochures for consumers, is available on the AHRQ Web page.

In addition, AHRQ is working with local and state health departments, hospitals, community and migrant health centers, as well as other organizations in areas with large or rapidly increasing Hispanic populations to get the audio segments and other Spanish-language information out to their constituencies through their Web sites or through community health education by "promotoras de salud" -- lay health aides, many of whom work in community health centers.

To listen to the Healthcare 411 audio segments in Spanish, visit http://www.healthcare411.ahrq.gov and select "En Espanol." To subscribe, go to http://www.healthcare411.ahrq.gov/subscribe.aspx.

SOURCE Agency for Healthcare Research & Quality
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