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ACCU-CHEK(R) Aviva System Receives Arthritis Foundation's Ease-of-Use Commendation

Wednesday, March 19, 2008 General News
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INDIANAPOLIS, March 18 The Arthritis Foundation hasawarded its Ease-of-Use Commendation to the ACCU-CHEK(R) Aviva system, makingit the first blood glucose monitoring system to receive such recognition.
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Both the ACCU-CHEK Aviva meter and test strips and the ACCU-CHEK CompactPlus drum of test strips received Ease-of-Use Commendations in 2006 because oftheir effective, easy-to-use designs. In December 2007, the ACCU-CHEKMulticlix lancing device, part of the ACCU-CHEK Aviva system, also passed theevaluation.
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"We are proud that our products have been recognized with the Ease-of-UseCommendation by the Arthritis Foundation. The ACCU-CHEK Aviva system, withits large easy-fill test strip, easy to handle sure-grip meter, and pre-loadedlancet drum with no individual lancets to handle provides a full systemdesigned to meet the needs of people with diabetes and arthritis," said RocheProduct Marketing Manager Cathleen Stubblefield. "We are proud of thisaccomplishment."

About 60 percent of people with diabetes also have arthritis or otherdiseases of the joint, which can be a barrier to blood glucose testing. TheArthritis Foundation created a program to encourage manufacturers to designwith ease of use in mind. The program determines the accessibility and ease ofuse of everyday products by allowing people with arthritis to evaluate them.Each product must pass a series of rigorous evaluations.

"Arthritis is a serious health condition that can greatly affect thequality of life for everyone, particularly people with conditions likediabetes, where self-monitoring is crucial," said Scott Walters, group vicepresident for corporate relations at the Arthritis Foundation. "Through ourEase-of-Use commendation program, we hope that we can make people living witharthritis and diabetes aware of products that can help them not only maintaintheir independence but their health as well."

The ACCU-CHEK Aviva system and other products that have earned theEase-of-Use Commendation can be found on the Arthritis Foundation Web site atwww.arthritis.org.

About the Arthritis Foundation

The Arthritis Foundation is the only nationwide, nonprofit healthorganization helping people take greater control of arthritis by leadingefforts to prevent, control and cure arthritis and related diseases. Thefoundation reaches out to millions of men, women and children with arthritisby providing community-based public health initiatives, advocating for changesin public policy and funding research that moves us closer to a cure.

About Roche Diabetes Care

Roche Diabetes Care is a pioneer in the development of blood glucosemonitoring systems and a global leader for diabetes management systems andservices. For more than 30 years, the ACCU-CHEK brand has been committed toenable people with diabetes to live life as normal and active as possible aswell as to help healthcare professionals manage their patients' condition inan optimal way. Today, the ACCU-CHEK portfolio offers people with diabetes andhealthcare professionals innovative products and services and comprehensivesolutions for convenient, efficient and effective diabetes management spanningfrom blood glucose monitoring through information management to insulindelivery. The ACCU-CHEK brand encompasses blood glucose meters, infusionpumps, lancing and data management systems. For more information please visitwww.accu-chek.com

About Roche

Headquartered in Basel, Switzerland, Roche is one of the world's leadingresearch-focused healthcare groups in the fields of pharmaceuticals anddiagnostics. As the world's biggest biotech company and an innovator ofproducts and services for the early detection, prevention, diagnosis andtreatment of diseases, the Group contributes on a broad range of fronts toimproving people's health and quality of life. Roche is the world leader inin-vitro diagno
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