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Re-launched with the life sciences researcher in mind, ABR's websitefeatures several enhancements which combine to make the customer's experienceon the site pleasant, effective and hassle-free. According to Ken Wilczek,President of ABR, "We solicited feedback from customers, both internal andexternal, with the express intention of making ABR's website as user-friendlyas possible". This lengthy process involved surveying selected businesspartners and collaborative scientific partners, as well as a random samplingof customers placing orders over a six-month period. Continued Mr. Wilczek,"Without this type of intensive feedback we would be designing the site forourselves, which would defeat our mission of always striving for excellence incustomer service."
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ABR -- Affinity BioReagents' newly launched website features a greatlyimproved search function, a streamlined shopping cart with customer login, anda completely new look. "When customers visit our site, we aim to provide themwith an intuitive experience that doesn't involve any guessing about anyaspect. It is our hope that we have achieved this with the newhttp://www.bioreagents.com," Mr. Wilczek commented today. Search responsetimes are now significantly faster, and the product data information isorganized more effectively and is accessible by multiple means. The whole siteis designed specifically to aid the scientific researcher in locating theinformation he or she needs in a fraction of the time it used to take.
About ABR -- Affinity BioReagents
Founded in 1989 with world headquarters in Golden, Colorado, ABR --Affinity BioReagents is a world leader in the manufacture and distribution ofmonoclonal and polyclonal antibodies, kits, recombinant proteins, siRNA, andcustom antibody production services, known as Antibody on Demand(R).
With more than 35,000 antibodies focused in 43 research areas, ABR offersa unique value proposition in the life science industry -- research antibodiesthat are 100% quality guaranteed or your money back -- with no questionsasked.
Utilizing a distribution network encompassing over 55 nations, ABRproducts are readily available in every research market on the globe.Products are available directly from ABR in the United States, as well asthrough an exclusive distribution partnership with Fisher Scientific, adivision of Thermo Fisher Scientific.
For additional information about ABR -- Affinity BioReagents, contactLeslie Martin with ABR media relations at 1-800-527-4535.
SOURCE ABR -- Affinity BioReagents
