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A New Fitness Phenomenon From the Makers of P90X(R)

Wednesday, June 30, 2010 General News J E 4
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SANTA MONICA, Calif., June 30 Beachbody is proud to present its latest innovation in at-home fitness programs--TurboFire® Intense cardio conditioning--to help people achieve their goals and enjoy healthy, fulfilling lives.

For those frustrated by the inconsistency of classes at the gym, TurboFire® delivers the best trainer, with the best music, and the best routine, all enjoyed from the best spot in the class - right in your own living room.

Physical activity and healthy nutrition have proven to be essential to overall health and mental well-being. However, in spite of over 33,000 fitness establishments in the U.S., 60 percent of American adults don't get the recommended amount of physical activity, and over 25 percent of adults are not active at all. Why? Some can't afford a gym membership or don't have time to go to the gym. Some lack motivation and simply get bored with their exercise routine. Some don't know how to exercise or at least how to get real results for their effort.

TurboFire® is the intense new cardio conditioning program from fitness innovator and motivator Chalene Johnson and Beachbody, the maker of the world famous P90X program. For serious cardio enthusiasts, TurboFire® is proven to help you get leaner with a revolutionary approach to training that can burn up to 9 times more fat and calories than traditional cardio programs. And with more than 20 smoking-hot music remixes, TurboFire® will push you past your limits for incredible results. And forget about rushing to the gym for the best spot in class. With TurboFire®, class starts right in your own home when you Push Play.

What Is the Science Behind TurboFire®?

TurboFire® workouts include High Intensity Interval Training or "HIIT." These routines combine short bursts of intense exercise with quick recovery periods to ignite your metabolism. The result is a phenomenon known as the AfterBurn Effect, which enables you to burn fat and calories, even at rest, at an accelerated rate up to a full 24 to 48 hours after your workout.

In fact, studies show that with HIIT, you can work out for less than half the time you normally would doing regular cardio, and burn up to 9x more fat and calories.

Unlike the gym, TurboFire's influence on your health and weight loss doesn't stop when the workout is over. Chalene's team of nutritionists designed a comprehensive nutrition guide to make sure you are eating right for training this intense at the same time you are burning stored fat. This is the healthy way to lose weight fast.

To learn more about the TurboFire® revolution visit www.turbofire.com

www.beachbody.com, www.teambeachbody.com

About Product Partners, LLC / Beachbody.com

Founded in 1998 by Carl Daikeler and Jon Congdon, Product Partners, LLC, operates Beachbody.com, TeamBeachbody.com, and BreakthroughInBeauty.com. The company is based in Santa Monica, California, and is the creator of the nation's most popular in-home fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo Jam®, Hip Hop Abs®, and Power 90® among many others. Beachbody programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough health shake called Shakeology®, AKA "The Healthiest Meal of the Day"), and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness community. The company's beauty business includes brands Timeless Secret(TM) and DermExclusive(TM). The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.

About Chalene Johnson

Hip, powerful, and strong, Chalene Johnson delivers a healthy dose of fun in her dynamic workouts.

She combines her fitness experience and lifelong love of martial arts into the mega-calorie-burning workouts that feature the sexiness of dance, the hip feel of funk, and the power and strength of kickboxing. Chalene also contributes her knowledge and expertise to leading health and fitness publications and regularly appears on TV as a fitness expert on such networks and programs as QVC, E!, The OC Body, FOX 11, and Better Bodies.

SOURCE Beachbody
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