60 Plus Announces New :30 TV Ad Targeting Senator Lincoln to Protect Seniors Medicare

Friday, October 30, 2009 General News J E 4

$2.0 Million Ad Buy Targeting AK, AR, CT, LA, ME, NE, ND and SD

ALEXANDRIA, Va., Oct. 30 /PRNewswire-USNewswire/ -- The 60 Plus Association today announced a new advertising campaign targeting Senator Blanche Lincoln (D-Ark.).   The $2.0 million ad buy, which will also run in Alaska, Connecticut, Louisiana, Maine, Nebraska, North Dakota, and South Dakota, celebrates our greatest generation, asks seniors to call Senator Lincoln and demand she fight the massive cuts to Medicare the current health care reform legislation before the Senate would bring.   See the ad at or the Arkansas :30 second version at

"Even with Halloween around the corner, Senator Lincoln shouldn't be scaring seniors with the threat of Washington bureaucrats refusing care or making health care decisions instead of your doctor," said Jim Martin, President of 60 Plus.  "The members of our greatest generation have worked hard to provide for those that followed.  They deserve to have the promises made to them kept."

Entitled "Greatest Generation" the ad highlights seniors speaking in their own words telling how they have spent their lives sacrificing to protect freedom and strengthen our nation.  From landing at Normandy, to raising strong families and building successful businesses, these men and women have remained dedicated to their country.   Now, in seniors' most vulnerable state of life, President Obama and Congress are asking them to sacrifice even more by cutting Medicare to pay for healthcare reform.

"America's seniors have sacrificed enough.  Don't pay for healthcare reform on the backs of our seniors," ends the ad.

"We're asking Senator Lincoln to stop the charade and declare she will protect seniors by refusing to vote for any health care reform legislation which cuts Medicare," continued Martin.

The ad began running today.  A full transcript of the ad can be found below.


The 60 Plus Association is a 17-year-old nonpartisan organization working for death tax repeal, saving Social Security, affordable prescription drugs, lowering energy costs and other issues featuring a less government, less taxes approach.  60 Plus calls on support from nearly 5.5 million citizen activists.  60 Plus publishes a magazine, SENIOR VOICE, and a Scorecard, bestowing awards on lawmakers of both parties who vote "pro-senior."   60 Plus has been called, "an increasingly influential senior citizen's group" and since 1992 "the conservative alternative to the AARP."

SOURCE 60 Plus Association



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