Percent Reach of Top Sites in Each Health Category Among Physicians
Q1 2010 Total U.S. Home/Work/University Locations Source: comScore, Inc. | |||
Top Site per Category by Percent Reach | % Reach of Physicians Online | ||
HCP Content | Medscape.com | 57.0% | |
General Health Content | WebMD.com | 20.5% | |
Association | AAFP.org | 17.0% | |
Pharma Support | DoctorDirectory.com | 22.0% | |
Pharmaceuticals | Wyeth.com (now part of Pfizer) | 6.3% | |
Government | NIH.gov | 30.5% | |
Health & Wellness | Thatsfit.com | 8.3% | |
Social Media | SERMO.com | 21.3% | |
Insurance | Ucomparehealthcare.com | 11.3% | |
Physician Locator | Healthgrades.com | 26.0% | |
Clinic | Clinicaloptions.com | 3.5% | |
Medical Journal | NEJM.org | 13.0% | |
Pharmacy Services | Allscripts.com | 3.5% | |