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4 out of 5 Physicians Online Visited Health Care Professional Sites in Q1 2010

Friday, August 27, 2010 News on IT in Healthcare J E 4
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Medscape.com Ranks as Most-Visited Health-Related Destination by Physicians, Reaching More than Half of Doctors Online

Percent Reach of Top Sites in Each Health Category Among Physicians Q1 2010 Total U.S. Home/Work/University Locations Source: comScore, Inc.

Top Site per Category by Percent Reach

% Reach of Physicians Online

HCP Content

Medscape.com

57.0%

General Health Content

WebMD.com

20.5%

Association

AAFP.org

17.0%

Pharma Support

DoctorDirectory.com

22.0%

Pharmaceuticals

Wyeth.com (now part of Pfizer)

6.3%

Government

NIH.gov

30.5%

Health & Wellness

Thatsfit.com

8.3%

Social Media

SERMO.com

21.3%

Insurance

Ucomparehealthcare.com

11.3%

Physician Locator

Healthgrades.com

26.0%

Clinic

Clinicaloptions.com

3.5%

Medical Journal

NEJM.org

13.0%

Pharmacy Services

Allscripts.com

3.5%

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