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24 Hour Fitness Gives The Biggest Loser High-Tech Upgrade

Tuesday, September 18, 2007 General News J E 4
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SAN RAMON, Calif., Sept. 17 Contestants for the fourthseason of NBC's wildly popular unscripted reality series The Biggest Loserwill get some high-tech help in their quest to win the $250,000 grand prize,courtesy of 24 Hour Fitness. Participants in this year's weight losscompetition will use the bodybugg, an intelligent calorie management systemdesigned to provide consumers with information and tools that can help themreach their ideal weight.

"24 Hour Fitness is proud to once again be associated with The BiggestLoser and bodybugg will play a role in helping contestants reach their weightloss goals," said Carl Liebert III, chief executive officer, 24 Hour Fitness."Our partnership with The Biggest Loser has inspired many people to transformtheir lives through nutrition and exercise."

In this year's show, contestants use the bodybugg to track and adjust howmany calories they have burned and consumed 24 hours a day. Contestants willdownload bodybugg data to a web interface that tracks caloric measurements andhelps plan daily meals. Bodybugg helps contestants adjust their food intakeand activity levels as they seek to achieve their fitness goals.

"24 Hour Fitness is a crucial partner for The Biggest Loser and we areexcited to bring bodybugg into this season's competition," said Mark Koops,executive producer, The Biggest Loser. "We're thrilled to show our audiencehow new technologies, when paired with a comprehensive health maintenanceprogram, can support the achievement of weight loss goals."

For the third season in a row, 24 Hour Fitness is providing The BiggestLoser with a state-of-the-art onsite gym at the ranch where contestants livewhile competing on the program. 24 Hour Fitness has outfitted the gym withcutting-edge fitness equipment, mats, stability balls, and conditioning bands.

To kick off the new season, 24 Hour Fitness also announces the return ofits exclusive product -- The Biggest Loser Six-Week Weight Loss Program -- tohelp fans of the show lose weight. The program, offered in all 24 Hour Fitnessclubs, is designed to help kick-start users to lose up to 15 pounds in sixweeks. (Results may vary.) The program includes five, 25-minute personaltraining sessions, a 30-day online nutrition planning subscription and a16-page booklet with fitness/nutrition hints and tips -- for $49.00. (Cost ofmembership not included).

The Biggest Loser two-hour season premiere aired on NBC on Tuesday,September 11 at 8:00 p.m. Eastern/Pacific and 7:00 p.m. Central/Mountain.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leaderin the health and fitness industry, serves more than 3 million members in400 clubs across worldwide. Founded in 1983 as a one-club operation, 24 HourFitness pioneered the concept of making fitness accessible, affordable and away of life for everyone. Supporting the communities it serves, 24 HourFitness sponsors many charitable events and organizations including the 2004 -2008 U.S. Olympic Team and the Magic Johnson, Andre Agassi, Shaquille O'Nealand Lance Armstrong Foundations. Please call 1-800-224-0240 or visithttp://www.24HourFitness.com for more information and to find the locationnearest you.

About The Biggest Loser

The first reality series where everybody "loses," The Biggest Loser offersseverely overweight participants the opportunity to undergo a radical physicalmakeover without any kind of surgery. Alison Sweeney (Days of Our Lives) joinsthe show to host the fourth season of the series, which challenges andencourages overweight contestants to shed pounds in a safe and recommendedmanner through comprehensive diet and exercise as they compete for a grandprize of $250,000. The Biggest Loser provides the 18 strong-willed, yethopeful, contestants with challenges, temptations, weigh-ins and eliminationsuntil the final contestant rem
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