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1-800-HOMECARE and 1-800-HOSPICE Partner With Caring.com

Saturday, May 7, 2011 General News J E 4
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Leading National Homecare Directories Combine Listings to Offer Clients Increased Marketing Power and Lead Generation Capabilities

PLEASANTVILLE, N.Y., May, 6, 2011 /PRNewswire/ -- Primary Wave Media, the nation's leading provider of toll-free vanity telephone number marketing services, announced today that two of its brands, 1-800-HOMECARE and 1-800-HOSPICE, have partnered with Caring.com, the leading online destination for family caregivers. The agreement will expand Caring.com's homecare and hospice directory listings through the addition of over 150 nationwide homecare and hospice providers.  As a result of the partnership, inbound inquiries received by 1-800-HOMECARE and 1-800-HOSPICE from a territory without an active licensee will be routed to the appropriate Caring.com directory member.

(Logo: http://photos.prnewswire.com/prnh/20110506/NY96650LOGO)

Caring.com, 1-800-HOMECARE and 1-800-HOSPICE will benefit from shared website traffic and a referrals vetting system to generate new customers.  

"We are constantly exploring potential cross channel integrations to enhance our product offering to our entire network of brand licensees," said John Borley, Director of Marketing at Primary Wave Media. "The addition of a directory listing on Caring.com for our Homecare and Hospice licensees is an opportunity to further develop our marketing services package and enhance the business-building value we provide to existing and potential customers."

All leads generated for 1-800-HOMECARE or 1-800-HOSPICE members through Caring.com will be sent to the appropriate regional network member following a pre-qualification screening by 1-800-HOMECARE's national call center. In addition to adding two of the nation's leading homecare directories to its site, Caring.com will direct all incoming leads received from an unlicensed territory to the relevant network member.

"Caring.com is dedicated to providing family caregivers with the most comprehensive and trusted information, resources and referrals available," said Katie Roper, Vice President of Sales for Caring.com; "The addition of  1-800-HOMECARE and 1-800-HOSPICE's providers to Caring.com's senior living directory is another important step in allowing caregivers to have all of the information they need at one online location."

About Caring.com

Caring.com is a leading online destination for caregivers seeking information and support as they care for aging parents, spouses, and other loved ones. Caring.com offers thousands of original articles, helpful tools, advice from more than 50 leading experts, a community of caregivers, and a comprehensive directory of care giving services. Caring.com is headquartered in San Mateo, California. For more information, please visit the Caring.com News Room.

About Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation's leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-800-NEST-EGG and 1-800-WIRELESS, among others. For further information about Primary Wave Media, please visit www.primarywavemedia.com.

Media Contact: Jon StoneKwittken & Company (646) 747-7161jstone@kwitco.com

SOURCE Primary Wave Media

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