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Virtual Doctor Visits Could Prove a Boon to US Patients
Instead of waking up your doctor at odd hours, you'll have the option of any accredited medical specialist live, 24-hours a day, via the Web or phone.
The American Well online health care marketplace, which launched this week, provides a secure, Web-based, voice-over-IP enabled platform that facilitates for patients on-demand, real-time "virtual consultations" with medical professionals any time of day.
American Well's business model has it partnering with health insurers and health plans that will reimburse member doctors for virtual consultations with patients. Doctors will be paid a lower amount for virtual consultations compared with office visits, but among the pluses for physicians is that the remote interactions with patients can be done from the clinician's home, office, or anywhere that's most convenient for him or her. The same is true for patients.
"Online health care is an innovative consumer health solution," said Michael Stollar, HMSA VP of marketing and communication, in an e-mail to InformationWeek. "It is easy to use and convenient and will fill an immediate need in Hawaii's health care industry and improve access to health care statewide."
Meanwhile, healthcare providers in other states also have started signing up to participate as online clinicians offering their consultation services on the American Well site.
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